Scaling Rework Capital’s Digital Marketing Success

We optimized Rework Capital’s digital marketing, identified target personas, and improved funnel tracking for growth.

Learn how we helped Rework Capital improve their digital marketing, refine their customer targeting, and optimize conversion rates.

About The Project

Rework Capital, a financial services firm specializing in fractional CFO services, capital strategy, and commercial real estate development, struggled with digital marketing and targeting. They relied heavily on in-person business development and trade shows, with little success in online sales funnels and digital ads.

We provided demand generation, digital transformation, and fractional CMO services, along with startup advisory to refine their marketing materials and customer targeting. Through experimentation with multiple digital channels, website improvements, and CRM setup, we helped Rework Capital achieve better targeting and conversion. They identified two key customer personas and saw improved ad performance with lower costs.

About Rework Capital

Rework Capital is a Financial Services firm helping startups manage their capital strategy through not only bookkeeping, but capital strategy, management consulting, and fundraising strategy.

Industry: Financial Services, Fractional CFO, Fractional COO

Website: https://rework.capital

Company Size: 11-20 employees

Location: St. Petersburg, FL

Status: Operating

Services:

  • Demand Generation

  • Digital Transformation 

  • Fractional CMO

  • Startup Advisory

Rework Capital's Pain Points

  • Rework Capital had little success in digital marketing, with most of their business development coming from in-person trade shows and personal network connections.
  • Their website was basic and lacked optimized copy, detailed service pages, and the necessary landing pages to support digital marketing campaigns and attract leads effectively.
  • They struggled with digital ads, particularly with Google Ads, where the use of financial keywords proved tedious. Their LinkedIn ads also saw little return without proper lead generation tactics.
  • Rework Capital’s broad range of potential clients led to fragmented marketing materials, making it difficult to personalize marketing efforts and create messages that resonated with specific target audiences.

Our Solutions

1
Demand Generation
We executed demand generation campaigns to expand digital marketing and online sales funnels.
3
Digital Transformation
We optimized the website copy, service page structure, and built new landing pages to boost conversions.
4
Fractional CMO
We enhanced their Google Ads and LinkedIn Ads strategy with refined targeting and lead generation funnels.
2
Startup Advisory
Advised on marketing material personalization, identified ideal customer personas, and tailored their marketing mix to optimize their conversion rate.

Our Results

We helped Rework Capital refine its digital marketing strategy, improve ad performance, and identify two key customer personas, leading to a more targeted and cost-effective approach.

  • We reached out to thousands of potential customers through targeted digital marketing campaigns, experimenting with different personas and marketing channels to maximize reach and engagement.
  • CRM setup enabled Rework Capital to track and analyze their funnel performance effectively, while website improvements boosted conversion rates across all digital marketing efforts.
  • We refined their advertising strategy, improving targeting and significantly reducing ad costs while increasing ROI compared to previous, untargeted Google Ads and LinkedIn campaigns.
  • After extensive experimentation, we identified two ideal customer personas that Rework Capital could focus on, using two lower-cost channels to effectively engage and convert these target audiences.
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