$500K in New Product Revenue & Scaling Ecosapiens' B2B Growth by 200%

We marketed Ecoaspien's first consumer product, and optimized their B2B funnel, improved lead generation, and identified a new Ideal Customer Persona for a 200% subscriber growth.

Aubulis Growth helping Ecosapiens pivot their B2B product, increase lead generation, and grow their B2B subscribers by 200%.

About The Project

Ecosapiens, originally a B2C company selling NFTs for carbon offsets, struggled to gain traction in the B2B space with their new product offering. We helped them shift from relying on personal relationships to a scalable digital strategy. Our services included lead generation, CRM buildout, website redesign, and market testing of seven different Ideal Customer Profiles (ICP).

This allowed them to discover the sustainable CPG brands as their perfect ICP. With over 20,000 leads generated and optimized tracking, they pivoted their marketing efforts, increasing B2B subscribers by 200% and doubling their business growth from existing channels.

About Ecosapiens

Ecosapiens is a B2B sustainability solution helping companies hit their ESG goals. Ecosapiens supports them by gamifying a business's sustainability and engaging their customers by providing an artistic collectible for the customers that helps them offset their environmental impact.

Industry: SaaS, Sustainability, Web3

Website: https://ecosapiens.xyz

Company Size: 11-20 employees

Location: New York, NY

Status: Operating

Services:

  • Demand Generation

  • Digital Transformation 

  • Fractional CMO

  • Startup Advisory

Ecosapiens' Pain Points

  • Ecosapiens was failing to gain digital traction for their B2B product, relying heavily on personal relationships and in-person conferences for sales, which was not scalable for long-term growth.
  • Their CRM was underdeveloped, making it difficult to efficiently manage and track sales processes, marketing campaigns, and customer interactions, leading to missed opportunities for optimization.
  • Ecosapiens struggled to identify the right Ideal Customer Persona (ICP) for their B2B offering. Without clear targeting, their B2B product wasn’t converting through their website or social channels.
  • Despite having a B2B website and active social channels, Ecosapiens was not generating the expected conversions or revenue, making it challenging to achieve sustainable business growth.

Our Solutions

1
Demand Generation
We generated over 20,000 leads through targeted demand generation campaigns for the B2B product.
2
Digital Transformation
We implemented their HubSpot CRM buildout, including automations, emails, contact lists, and tracking.
3
Fractional CMO
We performed market research and testing on seven Ideal Customer Profiles to discover the right target.
4
Sales Enablement
We rebuilt and redesigned the B2B website structure and branding, optimizing it for conversions and engagement.

Our Results

Our efforts resulted in a 200% increase in B2B subscribers, optimized tracking, and doubled business growth from existing assets. Ecosapiens pivoted their product and marketing for long-term success.

  • Our lead generation campaigns generated dozens of meetings and feedback from hundreds of potential buyers, which enabled Ecosapiens to pivot their B2B strategy to better align with market demands.
  • The CRM buildout allowed them to track all marketing efforts and customer interactions, leading to a fully optimized marketing mix and the ability to track 100% of deals from start to finish.
  • Through market testing, we identified sustainable CPG brands as Ecosapiens' new ICP, resulting in a 200% increase in B2B subscribers and significantly higher engagement with their product.
  • By leveraging existing social media channels and assets, we drove over 100% more business and engagement, allowing them to grow rapidly using resources they already had in place.
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