Raze Fintech Boosts LTV by 400%

We helped Raze Fintech boost revenue by 25%, increase LTV by 400%, and implement recurring revenue through investor relations.

Aubulis Growth helping Raze Fintech increase revenue by 25% and LTV by 400% through demand generation, pricing strategy, and investor relations growth.

About The Project

Raze Fintech, a platform connecting startups and investors, needed to scale their demand generation and improve their pricing model to meet revenue growth targets. We executed lead generation campaigns, reaching over 100,000 prospects, and advised on a new pricing strategy that increased customer lifetime value (LTV) by 400%.

Additionally, we introduced an investor relations program, providing Raze with recurring revenue. Our startup advisory helped identify their ideal customer persona and refine their marketing strategy. As a result, Raze increased revenue by 25%, switched from one-time fees to recurring revenue, and identified key customer segments for future growth.

About Raze FinTech

Raze FinTech is a B2B SaaS startup that offers a platform that makes fundraising easier by facilitating Investor Relations, simplifying the startup cap table, and tokenizing their fundraised for enhanced security and tracking.

Industry: SaaS, FinTech

Website: https://raze.finance

Company Size: 21-50 employees

Location: Tampa, FL

Status: Operating

Services:

  • Demand Generation

  • Digital Transformation

  • Fractional CMO

  • Investor Relations

  • Accelerator Growth

  • Startup Advisory

Raze's Pain Points

  • Raze Fintech needed to drastically increase demand generation and digital marketing effectiveness, as most of their customers were acquired through trade shows and conferences.
  • Raze lacked an optimized pricing model to maximize customer lifetime value (LTV), which limited their ability to scale revenue and retain customers in a competitive market.
  • They required a recurring revenue model to ensure sustainable growth. Their existing business model relied heavily on one-time fees, which limited long-term profitability.
  • Raze was unclear on its ideal customer persona, struggling to identify which market segments were most likely to engage with their platform and convert into long-term customers.

Our Solutions

1
Demand Generation
We executed lead generation campaigns, reaching over 100,000 prospects at a lower cost than paid advertising channels.
2
Fractional CMO
We developed a new pricing strategy that increased customer lifetime value (LTV) by 400%.
3
Accelerator Growth
We introduced an investor relations program that generated recurring revenue for Raze, creating a new sustainable income stream.
4
Startup Advisory
We tested five potential customer personas to help Raze discover their ideal customer segments.

Our Results

We increased Raze's revenue by 25% while increasing customer lifetime value by 400%. The implementation of a recurring revenue model and customer persona testing helped drive sustainable growth.

  • Raze’s revenue grew by 25% beyond their existing channels, thanks to our lead generation efforts that reached over 100,000 prospects through cost-effective methods.
  • The new pricing model, which focused on increasing LTV, led to a 400% rise in customer value, allowing Raze to retain more customers and maximize long-term profitability.
  • The introduction of an investor relations platform provided Raze with a new recurring revenue stream, shifting their model away from one-time fees for more predictable revenue growth.
  • Our customer persona testing helped Raze identify sustainable CPG brands and fintech startups as their ideal customers, enabling them to target their marketing and product offerings more effectively.
How we helped Squared Compass Boost Demand and Find Their Ideal Customer Persona
SQUARED COMPASS
How We Scaled Rework Capital’s Digital Marketing Success
REWORK CAPITAL

WE SCALE STARTUPS WITH EASE

Now Let's Scale YOUR Startup

Schedule your free consultation with a Growth Strategist to discover how Aubulis Growth can drive your success.