The Meteoric Rise of Newchip Accelerator

How we grew Newchip's revenue by 20x in 3 years by spearheading their marketing and sales systems.

The Aubulis Growth Team spearheading Newchip's demand generation, sales & business development, and tech stack resulting in 10x growth in 3 years.

About The Project

Newchip faced several growth challenges, including an outdated marketing strategy, inefficient CRM, unprofitable ads, and over-reliance on its founding team for sales. To address these issues, we overhauled their demand generation, restructured their CRM, optimized ad spending, and implemented a comprehensive digital transformation.

These changes led to a significant improvement in revenue generation, efficiency, and scalability, achieving a 100% year-over-year revenue growth for three consecutive years and turning their advertising efforts profitable.

About Newchip Accelerator

Newchip Accelerator is a global, remote accelerator with programs for Pre-Seed, Seed, and Series A startups.

Industry: Startup Accelerator, Venture Capital

Website: https://newchip.com

Company Size: 200 employees

Location: Austin, TX

Status: Exited

Services:

  • Demand Generation

  • Sales Enablement

  • Digital Transformation

  • Fractional CMO

  • Investor Relations

  • Startup Scouting

  • Accelerator Growth

Newchip Accelerator's Pain Points

  • Newchip's marketing strategy was heavily dependent on email, but the tech enablement was lacking sophistication, and the volume of data they needed was insufficient for their growth goals.
  • The company was using a haphazardly constructed CRM since their Pre-Seed days, which was in dire need of a rebuild that followed best practices to improve efficiency.
  • The company's ads had not been profitable for several years due to a lack of a centralized, long-term plan for conversion rate optimization.
  • Newchip, like many early stage companies, still had to rely on their founding team for sales support, which was limiting their scaleability.

Our Solutions

1
Demand Generation
We implemented a high-margin, high-volume cold outreach system to reached 500k startups over 3 years.
2
BDR Team Buildout
We implemented significant improvements in top-of-funnel CVR by training a BDR team from 0 to 40+ reps.
3
Ad Management
We optimized Newchip's Google & Linkedin Ad ROAS from -50% to +200% by A/B testing numerous copy and landing page variations.
4
Digital Transformation
We rebuilt Newchip's entire marketing and sales tech stack, saving $20k/mo while improving efficiency by 58%.

Our Results

Since we took charge of Newchip Accelerator's Marketing & Branding, Demand Generation, Sales Team & Sales Enablement, and their Tech Stack for Marketing and Sales, they were able to grow from a modest online course into the largest remote startup accelerator in the world.

  • Our demand generation channels accounted for 30-70% of revenue, driving 100% YoY revenue growth 3 years in a row.
  • Our BDR team buildout enabled a 2x increase in sales meetings, enabling a 150% increase in revenue.
  • Our A/B and multi-variate tests on ad copy, targeting, and landing pages resulted in a >200% improvement in ROI and MQL volume, turning ads profitable for the first time.
  • Our CRM migration to Hubspot resulted in 2x improvement in sales and marketing efficiency.
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