Scaling Sophos: From $0 to $60K in 6 Months

We helped Sophos streamline sales, build their team, and scale revenue to $60K/month with targeted lead generation, sales enablement, and a refined go-to-market strategy.

The Aubulis Growth team helping Sophos scale from $0 to $60K/month with lead generation, sales enablement, CRM migration, and go-to-market strategy optimization.

About The Project

Sophos, a B2B SaaS startup under Astralabs Venture Studio, needed to rapidly increase lead generation and scale their sales operations. We provided hundreds of thousands of targeted leads, ensured database segmentation, and helped Sophos transition from Airtable to a more robust CRM. 

Additionally, we advised them on go-to-market strategy, brand positioning, and their ideal customer persona. As a result, Sophos grew to $60K/month in revenue within six months, hired a team of eight sales and business development reps, and conducted over 1,000 sales meetings in just 90 days. With our support, they achieved positive net cash flow in the first 90 days.

About Sophos

Sophos is a B2B SaaS startup that offers a platform that automates cold outreach email and linkedin sequences for B2B lead generation and Investor Relations.

Industry: SaaS, MarTech

Website: https://sophos.ai

Company Size: 21-50 employees

Location: Round Rock, TX

Status: Exited

Services:

  • Demand Generation

  • Sales Enablement

  • Digital Transformation 

  • Fractional CMO

Sophos' Pain Points

  • Sophos needed to increase lead generation volume while avoiding overlaps with leads from their parent company, Astralabs.
  • Their small sales team of one required rapid scaling to handle the increased lead volume and business development needs.
  • They were using Airtable instead of a proper CRM, causing friction and inefficiency in the sales funnel.
  • Sophos lacked a refined go-to-market strategy, brand identity, and ideal customer persona.

Our Solutions

1
Demand Generation
We delivered hundreds of thousands of targeted leads and managed lead lists and segmentation.
2
Sales Enablement
We assisted with hiring, CRM training, and we optimized their sales enablement processes.
3
Digital Transformation
We led their CRM buildout and migration to streamline sales and marketing scalability.
4
Fractional CMO
We advised their go-to-market strategy, brand image, and ideal customer persona refinement.

Our Results

Within six months, Sophos scaled to $60K/month in revenue, hired eight sales reps, held 1,000+ meetings in 90 days, and achieved positive cash flow in 90 days.

  • Sophos went from $0 to $60,000 in monthly recurring revenue in just six months.
  • They expanded their sales and business development team to eight highly trained representatives.
  • They conducted over 1,000 sales meetings in the first 90 days, driving extensive engagement.
  • Sophos achieved positive net cash flow within the first 90 days, setting a strong financial foundation.
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