Spearheading Viral Marketing Campaign resulting in $3.2M in Revenue in 5 Minutes

By liaising partnerships with key influencers, coordinating a handful of stellar ROI ad placements, and organizing community-building activities, we drove $3.2M in token sales for The GOAT Society with just $200k of marketing spend. 

The GOAT Society_CMYK_Variant 1_Black

About The Project

The GOAT Society was a spinoff project from a design agency aiming to enter the Web3 space. They developed digital creatives for an NFT launch and contracted us to lead their marketing efforts and manage the community. We kicked things off by crafting a rich narrative for the collectibles, incorporating world-building and creative mythos.

After researching the market, we identified the highest ROI ad placements, secured influencer partnerships, and hosted AMAs and other community-building activities to cultivate a cult-like fervor for the product. In just 6 weeks, we built a community of over 50,000 Web3 enthusiasts with a $200k marketing budget, selling 10,000 units at $320 each within 5 minutes of launch."

About Warp

The GOAT Society was a Web3 digital art collectible that parodied prominent celebrities and personalities, celebrated for being at the top of their fields. Each collectible featured cartoon depictions of goats that caricatured their features—a clever play on the acronym 'GOAT' (Greatest of All Time).

Industry: Web3

Website: https://opensea.io/collection/thegoatsociety

Company Size: 1-10 employees

Location: Austin, TX

Status: Project Completed

Services:

  • Fractional CMO

  • Community Building 

  • Demand Generation

  • Storytelling

  • Ads Management

The GOAT Society's Pain Points

  • The GOAT Society had a product developed, but lacked experience in managing marketing budgets.
  • The team lacked experience in Web3 and NFT culture, so we brought on a partner to help guide us in navigating the space.
  • The team had a few gaps in technical expertise and a contracted dev team, so we helped guide technical decisions.
  • While artistic creativity was their forte, they did not consider themselves storytellers, nor community-builders.

Our Solutions

1
Fractional CMO
We managed the entire marketing operation for The GOAT Society, including marketing plan creation, deploying ads, managing influencer relationships, writing copy, crafting narratives, community-building, & more.
2
Community Building
Creating a successful NFT project, in large part, is about cultivating excitement and a fervent cult-like community. We helped cultivate this through hosting AMAs, holding discussions, giveaways, and other events.
3
Storytelling
Branding flourishes when supported by a great narrative, whether it's a rich mythos for a creative project or a compelling founding story for a traditional company. We helped them develop a fun, comprehensive universe for their characters.
4
Ads Management
Managing large ad budgets can be daunting for organizations with less marketing experience, and rightfully so—you want to ensure every dollar is spent effectively. We deployed their $200k marketing budget for a 16X ROAS.

Our Results

After just 6 weeks and $200k in marketing spend, The GOAT Society smashed through their target of selling 5,000 units ($1.6 million in revenue). Instead, the entire supply of 10,000 collectibles sold out in just 5 minutes after launching, netting $3.2 million in revenue.

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